Turn Your Sports Career Into a Coaching Business in Just 7 Days

The 25-minute playbook that helps female athletes run their first paid youth sports camp in just 7 days using only a public park, their phone, and the skills they already have.

✔ No facility needed

✔ No business experience required

✔ No startup money needed

✔ Works for any sport

Get the Playbook - $37

Here’s What Happens When Athletes Realize Their Skill Is Already Valuable:

  • "This should mention the speed + ease of executing the playbook and/or the income the athlete earned from her first camp."

  • "This one should speak to the athlete's concerns about not having business experience + how the playbook showed her she already had all the experience she needed."

  • "If possible, this one should be from the perspective of an athlete who is either still in college or playing semi-pro and ran her first camp alongside her busy team schedule."

You Don’t Need NIL Deals to Make Money from Your Sport

Almost every athlete has been told a brand deal is coming. 

But the truth is, those are super rare, unless… 

❌You have a huge social media following

❌You’re a top 1% athlete

❌You’re paying top-dollar for a PR team

What’s even more rare than landing an NIL deal? 

Going pro. 

So, when you weigh your options, it seems like when your season ends, your athletic career ends with it.

The Sports World Sold You 3 options

Option 1:

Hope for a brand deal.

Option 2:

Hope you go pro.

Option 3:

Leave your sport behind completely.

But there’s a fourth option nobody talks about.

Parents in your city are already paying hundreds of dollars every weekend for youth sports camps.

And to a 10-year-old athlete in your town?

You are already the “big athlete.”

You already have the skill.

You already have the credibility.

You already have what people will pay for.

You just need the playbook.

INTRODUCING BACKYARD BALL: Run Your First Paid Camp in 7 Days — Spending $0 to Start

Backyard Ball is a step-by-step playbook built specifically for female athletes who want to turn their sport into real income without:

✓ a facility

✓ a website

✓ investors

✓ business experience

✓ or a huge social media following

Get the Playbook - $37


Parents in your city are already paying hundreds of dollars every weekend for youth sports camps. 

And they would absolutely pay to have their kid coached by YOU — a top-performing athlete who has already put years into mastering your sport.  This is the exact playbook you need to get started.

What’s Inside Backyard Ball:

MODULE 1

Own Your Value

Learn how to identify the exact skills parents will pay you to teach and why your years as an athlete already prepared you to lead. You already have everything you need to run a successful sports camp. We just have to choose.

MODULE 2

Set Up Your Field

Choose your park, set your pricing, structure your session, and create a camp players actually want to join.

MODULE 3

Fill Your Roster

Get the exact text messages, Instagram story posts, captions, and scripts you need to draft, register, and check your first campers in and fast.

Plus, you’ll get access to the Backyard Ball Playbook

Every template, script, caption, and checklist you need is plug-and-play. Just fill in your name, your sport, and your camp details, and it’s ready to go.

Start My Game Plan - $37

More Post-Camp Statements From Our Athlete Coaches:

  • "This should mention how quick she got her first signup without a huge social media following thanks to the scripts, templates, and story posts. "

  • "This should speak to how she didn’t think or know she was even qualified to coach kids."

  • "This should speak to how one signup covered the cost of the playbook in x amount of days."

Let’s Check the Stats

You can continue building your social media following and cross your fingers that big-brand deals come in. 

Or… 

You can grab the Backyard Ball Playbook for $37 and have your camp ready in 7 days. 

8 athletes × $45 each = $360

12 athletes × $50 each = $600

One Saturday morning. One public park. One sport you already know.
No overhead. No rent. No employees. No complicated business setup.

This is why athletes across the country are quietly building income from the sport they thought had an expiration date.

Two camps on the same day? 

That’s more than 19x your investment on the same day, at the same park.

Revenue From Your Youth Sports Camp is Pure Profit

No facility rental.

No equipment costs.

No business registration fees.

No certification programs.

These stats are based on real camps, run by real athletes, using this exact playbook.

Hi! I’m Lexi Hammerman.

I know what it’s like to build your entire identity around a sport and then pivot to figure out what’s next.

I started my career as an athletic trainer. By the time I was 22 years old, I had done something no one else had done in my field.

I went fully independent. I built a concierge sports medicine business from scratch, while most athletic trainers work for organizations.

That decision to bet on myself led me to become a sports agent, where I’ve had an inside look at the gap between what athletes are told their options are versus what’s actually possible when you know how to package your skill.

I work with top-performing athletes to expand their athletic career beyond college, NIL deals, or going pro.

I’ve helped a current Olympic athlete build their youth sports academy using the same playbook you get inside Backyard Ball.

Now, I’m sharing that game plan with you so you can run the same successful play in just 7 days and start making real money as an athlete.

Here’s What Other Athletes Turned Coaches Are Saying:

  • "This should mention the athlete thinking she needed a facility to coach youth sports."

  • "This one should speak to the athlete's concerns about no one showing up."

  • "If possible, this one should speak to how the athlete thought this playbook would give generic advice."

Your Athletic Career Does Not End When The Season Does

There are kids in your community right now who would LOVE to learn from you.

There are parents actively searching for coaches exactly like you.

And there is income sitting inside the skill set you spent years building.

This playbook gives you the chance to continue your athletic legacy while helping the next generation build theirs.

Get the Playbook - $37

Great Athletes Always Ask Questions

Here are your answers.

  • You don’t have to. All you need to know is your sport. 

    The playbook handles everything else. 

    If you can follow a game plan, you can run this youth sports camp.

  • You’ve been an athlete your entire life…
    The equipment you already have access to is perfect. 

    Your camps will be held at a local public park, and that’s free to use!

  • You already have access to the parents of your first campers – in your phone, around your community, through other connections. 

    They already know you’re good at what you do.

    The playbook is designed to tell you exactly what to say when you reach out.

  • You’ve been training in your sport for years. 

    The kids in your camp aren’t looking for an Olympic coach (and neither are their parents) – they’re looking for someone who knows more than them and loves the sport as much as they do.

  • Your first campers will be people who already know you. 

    The playbook gives you fill-in-the-blank text messages to send to invite them. 

    If you follow the game plan, you’ll have players on your roster.

  • Yes! In fact, your active athlete status makes your camp even more appealing. 

    Parents love when their kids can be coached by current players (and the kids love it, too). This becomes your business, so you create a camp schedule that fits your class schedule.